Description- public relations

1. Write your own definition of Public Relations, that mentions at least 3 key aspects of the field. To begin with,, explain how they are important to PR. (1 point) * 2. Second, what are the differences and similarities between B2C and B2B communication? (1 point) * 3. Third, explain the goals of Corporate and Non-corporate branding. (1 point) * 4. Fourth, what are the main mistakes in media relations? Name at least 5 (five). (1 point) 5. Consequently, describe the components of persuasive communication and propaganda. (1 point) * 6. Also, corporate reputation guarantees the survival and success of the company. (0,5 points) * – TRUE OR FALSE  7. Finally, during the interview for the media you can use technical language, specific terms and definitions, jargon. (0,5 points) *

Steps of effective PR

 – TRUE OR FALSE  8. Five steps of an effective Public Relations strategy are: (1 point) * A. To begin with, set objectives, develop action plan, calculate a budget, implement a plan and evaluate the outcome. B.Secondly, assess the current image, develop a desired image, implement the new/revised image, evaluate the perception, adjust the plan accordingly. C. Thirdly, meet the public, be friendly, persuade the public, provide sponsorships and end the relationship. D. Finally, press releases, interviews, special events sponsorships and offering monetary incentives to decision makers.  *A. To begin with, set objectives, develop action plan, calculate a budget, implement a plan and evaluate the outcome.

B. Also, assess the current image on public relations, develop a desired image, implement the new/revised image, evaluate the perception, adjust the plan accordingly. C. Third, meet the public, be friendly, persuade the public, provide sponsorships and end the relationship. D. Finally, press releases, interviews, special events sponsorships and offering monetary incentives to decision makers.   9. Judgment of who the company is and what it stands for among multiple stakeholders is: (1 point) * A. first, corporate image. B. Second, corporate branding. C. Third, corporate reputation. D. Finally, corporate identity.   10. Which one of the following statements refers to propaganda: (1 point) *

Statements

A. First, successful intentional effort at influencing another’s mental state through communication in which person has some measure of freedom; B. Consequently, the discipline concerned with the reputation of organization with the aim of earning understanding and support; C. Thirdly, the deliberate and systematic attempt to shape perceptions, manipulate understanding and direct behavior; D. Finally, the planned and sustained effort to establish and maintain goodwill and understanding an organization and its publics.   11. In addition, which of the following statements is false regarding Press release preparation on public relations? (1 point) *

A. First, public relations press releases with an emotional connection resonate better with a target audience and lead to more interest from the journalists. B. Secondl, after the catchy headline, Lead part of the press release is the most interesting and useful part to journalists. C. Third, press release should be written in Word document and using Times New Roman font. D. Finally, ending press releases to media outlets helps to build relationships with the journalist

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