The goal of this paper is to create  a beverage sales pitch presentation discussing the following: Slide 1- Title slide Slide 2- Describe the new beverage changes Slide 3- Explain the importance of creating a consumer buyer profile and its components.

Beverage sales pitch

Competency. Distinguish factors that influence buyer behavior. Student Success Criteria View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane. Scenario You are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under their belt, but they have been refreshing some of their beverages. There’s going to be a team meeting with presentations about what changes were made during the refresh.

Beverage sales pitch

Your first task given to you from your boss is to create a consumer buyer profile for one of the beverages that has undergone a refresh. You will give the consumer profile in a “sales pitch” style presentation in the next team meeting with all of the sales managers to support your idea. Instructions In a Microsoft PowerPoint presentation, create a sales pitch discussing the following: Slide 1- Title slide Slide 2- Describe the new beverage changes Slide 3- Explain the importance of creating a consumer buyer profile and its components.

Beverage sales pitch

Slide 4- Explain the consumer buyer profile for the refreshed beverage Slide 5- What is the new marketing strategy for the new refreshed beverage based on the consumer buyer profile? Slide 6- Any additional slides needed to sell your new concept for the refreshed beverage Slide 7- Conclusion- Asking for the “buy in” or support for your concept Note: Speaker’s notes are not required for this presentation. https://youtu.be/jYWF64Um7pw

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