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Tag Archives: ethical practices
Marketing Plan for Nike Inc. 2022 Best
This assignment entails creating a marketing plan for Nike Inc. The new plan is a revamp of the current marketing approaches capturing the company’s move towards sustainability with the focus being transparency
Marketing Plan for Nike Inc.
The marketing plan should focus on consumer awareness and involvement strategies. Hence, this new plan is a revamp of the current marketing approaches capturing the company’s move towards sustainability with the focus being transparency, whereby consumers can access links to each product to identify the entire process from sourcing to distribution and the ethical practices incorporated. The intended market is the rising conscious consumer attracted to brands that adopt ethical practices in their operations Required Marketing plan Headings: Executive Summary Situation Analysis.
Marketing Plan for Nike Inc.
Market Summary -Target Markets Marketing Demographics -Geographics -Demographics -Behavioral factors Market Needs Market Trends Market Growth SWOT Analysis Competitors Analysis Market Strategy -Marketing objectives -Financial objectives -Positioning strategy Marketing tactics -Product -Price -Distribution -Communication -Research Financials -Break-Even Analysis -Sales Forecast -Marketing Budget Course Objectives: Develop a Marketing Plan. Define the types of marketing research. Analyze potential pricing alternatives. Define channel strategy Design a sales management plan. Define the process for bringing a new product or service to market. https://youtu.be/qIQqGlCcMHk
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Foreign Corrupt Practice Act. 2022 Best
This assignment asks you to create either a handout or flier to educate employees on the Foreign Corrupt Practice Act. Complete the following for your educational tool: Explain what the employees should know regarding the Foreign Corrupt Practices Act.
Foreign Corrupt Practice Act.
Review the scenario and complete the activity below. This scenario can also be found in the “Questions & Problems” section of Ch. 6, “International and Comparative Law” in Dynamic Business Law. In an interview published by The New York Times in February 1976, former Lockheed President A. Carl Kotchian defended the payment of bribes by the company as follows: “Some call it gratuities. Some call them questionable payments. Some call it extortion. Some call it grease. Some call it bribery. I look at these payments as necessary to sell a product. I never felt I was doing anything wrong.”
Foreign Corrupt Practice Act.
More than 30 years later, Reinhard Siekaczek, an accountant employed by Siemens who oversaw an annual budget for questionable payments in excess of $50 million, stated: “I never thought I would go to jail for my company. …We thought we had to do it. Otherwise, we would ruin the company. …People will only say about Siemens that they were unlucky and that they broke the Eleventh Commandment. The Eleventh Commandment is, ‘Don’t get caught.’” You have been hired to assist ABC Multinational Company to help educate employees on ethical practices and corporate culture.
Foreign Corrupt Practice Act.
More specifically, related to the Foreign Corrupt Practices Act, your role is to prevent situations described in the above scenario. Create either a handout, job-aid, poster, or flier to educate employees on the Foreign Corrupt Practice Act. Complete the following for your educational tool: Explain what the employees should know regarding the Foreign Corrupt Practices Act. Provide examples of Foreign Corrupt Practices Act violations. Identify company actions or red flags that might indicate violations of the Act. https://youtu.be/jom-e9TayiY
Foreign Corrupt Practice Act.
List any consequences of the violations. Recommend actions to report possible violations. Describe protections for whistleblowers. Why are they important? How do the protections impact the Act? Cite references to support your assignment. Format your citations according to APA guidelines
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