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Using the format sheet provided, type a maximum one-page review.

This Article Review Assignment requires you to:

Find an article from an online source, current periodical, newspaper or reference source from the last 12 months of publication, which incorporates discussion of/or application of material covered in the assigned cluster of chapter readings.
List five (5) key concepts covered in the chapter readings of the cluster, that are also discussed in the article.
Give complete reference of the resource.
Prepare a maximum one page review

STUDENT NAME: ________________________________________________

COURSE & SECTION #: ________________________________________________

CLUSTER # ________________________________________________

ARTICLE TITLE: ________________________________________________

AUTHOR: ________________________________________________

PUBLICATION: ________________________________________________

DATE: ________________________________________________

PAGE #: ________________________________________________

LIST 5 KEY CONCEPTS FROM THE ASSIGNED CHAPTERS THAT ARE COVERED IN THE ARTICLE:

1.Market Segmentation, Targeting, and Positioning
2.Developing New Products and Services
3.Managing Successful Products, Services and Brands
4.Services Marketing
5.

SUMMARY OF ARTICLE:

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