Topic: 

How personalized ads that leverage data collection lead to a more enjoyable consumer journey even at the expense of some forfeited privacy

Description

If you need to tweak the topic then feel free to do so as thats the topic chosen by me for the dissertation. We  have  the option to choose our own topic. The dissertation is about finding a research problem and a research gap. Most information in on the file added below Can I get about 40 references please. 1925 literature review + 1200 introduction chapter (!!!) This dissertation is both primary and secondary research. It is qualitative research and needs an interview to be done. Interview 20 people  for the dissertation. And the interview transcribe should be done through the software called NVIVO.

Dissertation guidelines

The interview questions and answers should be put in the appendix section which is not counted in the overall word count. The dissertation needs a methodology section. The dissertation needs 1 aim and 3 objective, so far I got: 1. First, to understand customer perspectives on personalised ads 2. Also, to understand whether external factors like privacy play an important role during purchase intention 3. To investigate further whether customers are aware of forfeited privacy 4. Finally howow personalise ads can lead to more enjoyable consumer journey.

If you feel you can change these to something more effective then please feel free to do so, whatever helps to get an A* in the dissertation please. 3/12/2021 Writers Hub – Freelance Writing https://www.writershub.org/writer/orders/718807#instructions 4/5 If you have any questions please feel free to contact me The references and appendix section aren’t included in the word count which is 3225 words.

Attached Files

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