This assignment involves writing an industry analysis report for ADNOC petroleum company. An industry analysis is a marketing process that provides statistics about the market potential of your business products/services.

Industry analysis report for ADNOC

Student should start their report with an industry overview as guided by the following: Industry Overview – THE INDUSTRY I CHOSE IS ADNOC ( A PETROLUEM COMPANY IN THE UAE ) An industry analysis is a marketing process that provides statistics about the market potential of your business products/services. This section should include: Size of the industry in the UAE (such as revenue data and/or sales volume). Growth of the industry over the past 3 years in the UAE. Identify key competitors in the UAE market.

Industry analysis report for ADNOC

In developing this industry overview students are expected to use credible data from industry-based databases, such as Euromonitor and Statista databases. Your instructor will discuss these database tools in class. It’s important to profile the current state of your industry. Identify and indicate where the industry seems to be heading, using metrics such as size, trends, and projected growth, with plenty of data to support your findings. Assigned Research and Analysis Section – MINE IS CONSUMER ANALYSIS.

Industry analysis report for ADNOC

Next, the student should follow a relevant content guide for the particular research and analysis section they are assigned, as provided by the instructor. For instance, students undertaking an external environmental analysis might be expected to identify relevant information within the demographic, economic, cultural, political, technological, and natural environments and then explain how these external factors impact the assigned industry/product category (whether an opportunity or threat).

Industry analysis report for ADNOC

Alternately, students assigned to undertake a competitor analysis might be directed to identify direct and indirect competitors and undertake an analysis of their market positions, marketing strategies and competitive advantages. Importantly, students should do more than provide facts using relevant and credible secondary sources (i.e., databases such as Euromonitor or Statista). They should discuss the implications of their findings for their assigned product category and use relevant course concepts to provide a logical analysis.

Industry analysis report for ADNOC

Students should aim to provide enough depth and breadth to each issue also. For those of you who are assigned to do the consumer analysis section in the Common Assessment-individual assignment, I suggest you focus on ‘market segmentation’ as the overall concept to base it on your write-up. I would encourage you to look at factors such as: · The total size of the market – i.e., population down to a relevant estimate of potential people ‘in-market’, and why. 

Industry analysis report for ADNOC

Needs analysis – i.e., what primary reasons do people buy the product/service for satisfaction of … what? · Demographics – i.e., what are the relevant physical characteristics of probable purchasers? · Segmentations – how do purchasers compare with non-purchasers, what are the key differences? The Report Format A guide of 3-5 pages in length is recommended. Include page numbers. Use heading and subheadings as well as section numbers to add clarity. Information sources should be acknowledged and referenced as advised by your instructor. https://youtu.be/UUKAX0E4ckM

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