The purpose of this marketing research paper is to lay the foundation for creating an Internet marketing plan at the completion of this program. This assignment follows current APA guidelines

Marketing Research Paper.

Video instructions attached below. The purpose of this exercise is to lay the foundation for creating an Internet marketing plan at the completion of this program. Write a 3-5 page Word document (No PDFs, Pages documents or the DMP Template). Three references including one from library database required. This research paper should address the following areas as they relate to your selected company: Organization and Product Company History Current/ proposed Mission Statement (https://www.thebalancesmb.com/how-to-write-a-mission-statement-2948001).

marketing research paper

Target Market Industry and Environmental Analysis using P.E.S.T.E.L. model (At least one library database source required) S.W.O.T. results (Must include a detailed description in the body of your paper AND a four-quadrant table with bullets) You are required to use the library to gather external facts and figures to support your Industry analysis (20%). Make sure to use proper APA formatting for style and references (10%). . While APA style format is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines.

marketing research paper

Which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance. https://youtu.be/apm0wH9HU0Y

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