Marketing Research Proposal

Assignment guidelines be sure to follow the format below when writing your marketing research proposal. Title (State exactly what your study is about – don’t waste words. Introduction (State your purpose succinctly in declarative sentences. Tell why your study is needed.)Background and Significance Indicate what led to the recognition of the need for the research? Discuss the underlying causes of the situation. Cite relevant literature and clearly relate it to your study. (Include quotes)Further expand on the justification of your study, particularly to the firm or organization. Discuss briefly the alternative courses of action. Procedures State your research questions and hypotheses. Define your population and sample.

Further Description- Marketing Research Proposal

Therefore you are going to provide operational definitions of variables. Consequently state complete, exact procedures that your reader could duplicate. Be sure these are practical and will accomplish your purpose. Additionally state your statistical analysis precisely with detail. Also state the limitations and assumptions underlying your research. In addition provide a copy of your data collection instrument which must be a survey instrument that you develop. The instrument should be ready to field and included in an appendix. Discuss specifically how you will establish validity/reliability of that instrument. Results/Expectations State exactly what you expect your study to produce or change; relate it to your organization.

Additional Information

Check that your expected outcomes are appropriate for your purpose, meet your objectives or answer your marketing research proposal questions and could also logically result from your procedures. Indicate how you will present the results. Show charts/tables that will demonstrate your findings. Be sure to include your results for all research questions and hypotheses. References Follow the APA style manual. Be sure to document your sources. Appendices include a cover sheet and label for each appendix. Finally you are going to refer to all appendices in your paper.

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