This is paper is about Southwest Airlines SWOT analysis. It also includes a description of Southwest Airlines market opportunities and competitive weaknesses.

Southwest Airlines SWOT- Southwest Airlines market opportunities

SWOT Analysis: Good strategy, plus good strategy execution, equals good management. A winning strategy must fit the enterprise’s external and internal situation, build sustainable competitive advantage, and improve company performance. SWOT analysis is a simple but powerful tool for sizing up a company’s resource capabilities and deficiencies, its market opportunities, and the external threats to its future well-being. A SWOT Analysis is usually done in a matrix format, as shown, but you can include the info in outline form. Include 1-2 sentences for each that describes in greater detail the company situation. Include the following in your outline, and tell about each one in a few sentences: Identify company resource strengths and competitive capabilities.

Southwest Airlines SWOT- Southwest Airlines market opportunities Further Description

(3-4 strengths)To begin with identify company resource weaknesses and competitive deficiencies.  Secondly identify the company’s market opportunities.  3-4 opportunities)Thirdly identify external threats to the company’s future business prospects. (3-4 threats)Further analyze in detail each of the items you include in the SWOT table. Follow each item  with an in-text citation. The same source may be used for multiple citations. You can have personal opinion, but verify it with reliable sources that agree with you. For the Internal analysis (Strengths and Weaknesses), company websites, blogs, ads, etc.

More about Southwest Airlines SWOT and Southwest Airlines market opportunities

For the External analysis (Opportunities and Threats) you can cite various business journals containing economic data and employment data. There are many web sites that list this information. Be sure to cite them to add credibility and reliability to your analysis. IMPORTANT: There are many SWOT analysis already out there on the internet. You may not use an already published SWOT. You must create your own SWOT from your research sources. Using any portion of an already created SWOT analysis will result in an automatic -0- for the assignment.

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