Description- Strategic Communications Plan

Writing about Adidas shoe company Create a written strategic communications plan for the professional communication challenge or opportunity of your choice. Your plan should include the following components. Description: What is your challenge or opportunity?. Also why is this professionally important to you?. Goal: Further what goals or outcomes do you want to achieve with this communication?. Is the communication goal clear, concise, and actionable?. Audience: Who is your target audience?. What are the professional positions of the audience members?. Second what demographic characteristics will the audience comprise?. Consequently what is your relationship to the audience?. Also what background knowledge and expertise does the audience have?. Finally what does the audience know, feel about, and expect concerning this communication?.

What preconceptions or biases do you possess that might prevent you from building rapport with your audience?. Additionally what information is available about your audience?. Further what research or sources will you use to obtain information about the audience?. Hence what conclusions have you been able to draw about the audience?. What tone will you use to convey your message? Is the setting casual or formal?. Is the communication personal or impersonal?. Key Message: What is the primary message you must convey to your audience?. First is the message compelling and memorable?. Also is the message clear and concise?. Finally is the message aligned with your audience’s goals and needs?. Supporting Points: What three or four points, reasons, or justifications support your message?.

Research questions

First what research or sources will you use to obtain facts and data about your message?. Channel Selection: Second  what communication style will you employ (tell/sell or consult/join) and also why?. Then what channels will you use to deliver your message, and why will they be the most effective? What purpose is served by each style and channel you have selected? Action Request: What is your action request? Is the action request you are making to your audience clear, concise, and easily actionable? Note: You may create and establish all necessary assumptions needed for the completion of this assignment.

plaThe scenario is yours to explain. If you need to do any research, please go to Basic Search: Strayer University Online Library. This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions. The specific course learning outcome associated with this assignment is: Create a written strategic communications plan for a challenge or opportunity.

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