Tag Archives: competitors

Value proposition and customer segments. 2023 Best

Value proposition and customer segments.

The goal of this paper is to analyze an organization’s Value proposition and customer segments. Scenario The marketing team at Chase Sports Apparel has been working on the value proposition for the company.

Value proposition and customer segments.

Competency Analyze an organization’s value proposition. Student Success Criteria View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane. Scenario The marketing team at Chase Sports Apparel has been working on the value proposition for the company. You are the marketing manager and you want to explain to the new team the importance of listening to the voice of the consumers when writing the value proposition.

Value proposition and customer segments.

You want to explain that a value proposition is not a bunch of fluff words thrown together, but rather it must be read and understood in minutes. Instructions As the marketing manager, write a 2-page memo with section headers to the new marketing team on the importance of having a unique value proposition. And include in your memo a sample value proposition you create to answer the following: Discuss how the products that Chase Sports Apparel offers solve the consumer’s problem.

Value proposition and customer segments.

What does Chase Sports Apparel do better than anyone else? What product or service are you selling? Who is your target market? How will your product or service enhance the customers’ lives? Why should they buy from you and not your competitors? Explain why the value proposition you have proposed is important for the company.  https://youtu.be/m2IPvT920XM

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Marketing and advertising. 2023 Best

Marketing and advertising.

This assignment involves answering questions on marketing and advertising. Question 1. List 3 words to describe what you think marketing is. 2. In one of the assigned readings (on Brightspace) you learned that marketing does not equal advertising. Please provide an example of a company that you think does great marketing, but little or no advertising.

Marketing and advertising.

Answer the following questions: 1. List 3 words to describe what you think marketing is. 2. In one of the assigned readings (on Brightspace) you learned that marketing does not equal advertising. Please provide an example of a company that you think does great marketing, but little or no advertising. Explain what makes this company great at marketing despite low investments in advertising. Be prepared to discuss your example in class. 3. What do you think are the “marketing weapons” a company can use to wage a battle against its competitors? List 2 such weapons and provide a brief explanation of how each of them would allow a company to engage in a marketing battle against its competitors.

Marketing and advertising.

Be prepared to discuss your answer in class. 4. Estimate the size of the chewing gum market in the US (in $ in a year). Don’t use Google! This exercise aims to challenge you to think critically and logically about a market sizing problem. The final number you come up with is not important. What I want to see is your ability to think logically. I am less interested in the final number you come up with and more interested in the logical steps, estimates, and assumptions you make to come up with that number. Problems like these are often asked during interviews. https://youtu.be/FbfdGIXJcjE

Marketing and advertising.

5. Vinny’s Pizza is a brand of frozen pizzas that sells in grocery stores in the US. In 2022 sales of Vinny’s Pizza increased by 7% (in units, that is, number of pizzas sold). – The CMO (Chief Marketing Officer) of Vinny’s Pizza is pretty unhappy although sales increased by 7%. Can you think of reasons as to why the CMO is unhappy? – Despite a 7% increase in units (i.e., number of pizzas sold), Vinny’s Pizza revenues decreased by 4%. Why?

 

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Bryce-Kingston Comparison Matrix. 2022 Best

Bryce-Kingston Comparison Matrix.

Deliverable 2 focuses on on Bryce-Kingston Comparison Matrix. Paper details: Scenario In your role as a Business Process Consultant at Bryce-Kingston you are preparing for a meeting with your new client, JBH Electronics.

Bryce-Kingston Comparison Matrix.

Deliverable 2 – Bryce-Kingston Comparison Matrix. Paper details: Scenario In your role as a Business Process Consultant at Bryce-Kingston you are preparing for a meeting with your new client, JBH Electronics. JBH is an international electronics manufacturer that is seeking to expand the company by acquiring some competitors in the market. Instructions Part 1: You have been tasked with creating a comparison matrix, in Microsoft Excel, that details two competitors for JBH Electronic. Use two Fortune 500 electronic companies to compare and contrast the following (Remember to consider these on a global and business environment level):

Bryce-Kingston Comparison Matrix.

Resourcing strategy Go-to-market strategy Competitor threats Governmental policy threats Weaknesses Part 2: Now that you have completed your comparison matrix, in the same Microsoft Excel document, provide a recommendation strategy summary for the Senior Leadership based on your analysis. Make sure your recommendation includes how this strategy would impact the expansion and overall organizational success for JBH Electronics. Provide attribution for credible sources. Please see the example linked here for an idea of how you can format your comparison matrix

Bryce-Kingston Comparison Matrix.

Rubric Comprehensively compares and contrasts the resourcing strategy of two Fortune 500 electronic companies in the comparison matrix. Comprehensively compares and contrasts the go-to-market strategy of two Fortune 500 electronic companies in the comparison matrix. Comprehensively compares and contrasts the competitor threats of two Fortune 500 electronic companies in the comparison matrix. Comprehensively compares and contrasts the governmental policy threats of two Fortune 500 electronic companies in the comparison matrix. Comprehensively compares and contrasts the weaknesses of two Fortune 500 electronic companies in the comparison matrix. Comprehensively provides recommendation strategy summary to the Senior Leadership team at JBH . https://youtu.be/orrQFHKlocs

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