SCENARIO Company XYZ: The Entertainment and Travel industry Value Chain.  Company XYZ is a privately owned Entertainment and Travel Publishing House that produces a weekly Entertainment and Travel newspaper which is all done in-house and is distributed to major retailers within Gauteng.

Travel industry Value Chain.

FORMATIVE ASSESSMENT 1 [100 Marks] SCENARIO Company XYZ: The Entertainment and Travel industry Value Chain Company XYZ is a privately owned Entertainment and Travel Publishing House that produces a weekly Entertainment and Travel newspaper which is all done in-house and is distributed to major retailers within Gauteng. The organisation employs a key team of eight journalists, two editors, 3 graphic designers and an administration department consisting 25 people doing the accounts, legal and general administration work. The current supply chain is as follows:

Travel industry Value Chain.

The Journalists identify newsworthy topics, collect the relevant data through secondary and primary data sources, the journalist then produces an article for the Travel Newspaper using a notebook with Microsoft Word (The latest version). This is usually written away from the office as the journalist will be at the scene or at home to complete this article within 10 hours. The journalist then emails this article to the editor who will check the quality and relevance of the article. The editor then emails this to the legal department to ensure there are no legal issues if the article is published. The legal department will then email this back to the editor for approval.

Travel industry Value Chain.

Once this is approved, the article is emailed to the desk top publishing department for final editing and presentation enhancement. This is now emailed to the printing works and the newspapers are printed as per the forecast quantity. This is now loaded onto the trucks for distribution to all the major retailers. The newspaper needs to reach all the major retailers in Gauteng by Saturday morning before 08:00 am as the stores open. At a logistics and supply chain meeting called by the senior management due to complaints received from the retailers (their customers), the following issues were noted by their staff:

Travel industry Value Chain.

The journalists argued that it was difficult to identify breaking Entertainment and Travel news and did not have any means to access this information. The mobile devices were not able to run any social media applications due the organisation not providing the latest smartphones to them and they had to pay for their own data. 1. The editor complained about the journalists who emailed articles to them only three days before the legal and desk top publishing could continue with their work on the article. This editor was frustrated as 30 % of all articles submitted by all the journalists were not well structured and had grammatical errors with different layouts per article.

Travel industry Value Chain.

2. The legal department said that they had to spend at least three hours searching through the law library which was not well indexed and all books were hard copies. The latest legislation and regulations were not readily available and the had to spend at least two hours searching for this information. 3. The desk top publishing required at least three hours to set-up and one hour per document. The system as not linked to the current computer network in the printing department and had to be emailed there.

Travel industry Value Chain.

4. The IT department stated that the current systems were not all linked onto the network and were mainly operating as stand-alone computer workstations. There was a strong reliance on the need to email the article between the various role-players in the supply chain. 5. The Entertainment and Travel newspapers were printed and an average of 10 % of the newspapers had to be scrapped due to machine failures and often delayed the loading of trucks who would often arrive up to two hours late at the retailers. They at least 30 % of the delivery trucks would be delayed in traffic congestion as they did not know about this prior to the journey.https://youtu.be/79umho_IZoM

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